Levi’s Jeans Comes to the Gun Fight

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Levi Strauss & Co. joins gun control groups. (Photo: Chris Eger/Guns.com)

Levi’s Jeans Comes to the Gun Fight

Now, in what I’m sure will lead to another “boycott,” more crazy people burning their personal items, Levi Strauss & Co. will be working on initiatives with groups to prevent gun violence.

In Fortune magazine, Levi’s CEO Chip Bergh wrote that Levi’s “simply cannot stand by silently when it comes to issues that threaten the very fabric of the communities where we live and work.”

“You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple. Americans shouldn’t have to live in fear of gun violence. It’s an issue that affects all of us — all generations and all walks of life.”

Bergh went on to say that Levi’s is one “of the great symbols of American freedom.” He’s right, but the hypocrisy of it all is that people in this country love freedom until they disagree with what you are doing, then they want your freedoms taken away.


“We can’t insulate ourselves from every threat. We can’t ‘harden’ every place we gather — whether it be our schools, workplaces, shops, churches, or entertainment venues. But we can take common-sense, measurable steps — like criminal background checks on all gun sales — that will save lives.” 

Powerful words and message from Levi’s and you just earned my respect for standing up for what you believe in.

Levi’s will be donating more than $1 million over the next four years to nonprofits and youth activists that work to end gun violence in a fund called the “Safer Tomorrow Fund.” Levis will also be working with Everytown for Gun Safety.

But, because Levi’s isn’t done, they will be doubling the donations of their employees to the Safer Tomorrow Fund.

“While taking a stand can be unpopular with some, doing nothing is no longer an option.”

Mad respect to Levi’s. Nothing like a good ol’ pair of jeans that fit just right and guess what, my Levi’s that I use to ride my motorcycles with, fit a little bit better today.

Alexander Hernandez, Esq.
Twitter @mcatty_alex

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